Houston Alexander Roa (born September 25, 2001) is an American entrepreneur, media proprietor, realtor, author, and philanthropist from Houston Texas.
A graduate from Texas Christian University, Alex holds two degrees, a Bachelor of Science in Computer Science, and a Bachelor of Arts in Economics
Alex has most of his time split between running The Culture Club, Inc, Rahra.co, and Blitz, Inc. Each business entity Roa partakes in aims to advance the Pangea agenda – creating a better world and uniting people with solving tomorrow’s problems.
Here is a breakdown of Pangea’s focus companies
The Culture Club – Inspiring Global Culture
Rahra.Co – Creating the Future of Food
Blitz, Inc – to propel systems that advance humanity
Alex Roa was born in Houston, TX to single mother Ingrid Roa. Helping raise Alex were his German grandmother Helga Jakob and Colombian grandfather Ernesto Roa, who both immigrated to the United States after World War II.
Both arriving in New York City, Roa’s grandparents were heavily inspired by the American Dream, and worked hard to establish a good life for themselves and their future children. They would eventually meet at a church in Houston, TX, when Helga worked as a bookkeeper and Ernesto worked as a salesperson and entrepreneur. Their emphasis on the American Dream would go on two influence their two children, Ingrid and Michael Roa, who are the entrepreneurs who inspired Alex to find a similar path.
Alex has two half sisters and nine first cousins. He grew up in the Spring Valley, Houston where he would attend Second Baptist School from K-12 and hold various leadership roles throughout his tenure, including being heavily involved in Theater, Student Government, Church, and Model UN.
From a young age, Alex and his cousin, Michael Roa Jr., would find great joy in working with computers, building their first machines at the age of 11.
Among interest in computers, at a young age Alex also found a strong passion for music, writing, innovation, politics, and helping others.
Alex Roa began his entrepreneurial endeavors in the 4th grade, spending time at the playground writing his first novel, Darkness Shall Fall, written and eventually published three years later under the pen name “Smokey Boy”. He used the same pseudonym to start a gaming Youtube channel “SmokeyBoyGaming”, with many videos done playing the popular game Minecraft.
In the following year, Alex began selling candies in the hallways during breaks, an activity that “showed him the hardships of sales at a young age.”
Between the years 2013-2015 Alex would go on to create computer games and share them with classmates, along with writing additional unfinished books and dabbling in digital art design – designing the many characters of his books and games.
Alex founded his first company, Surge Supreme, in Fall of 2015 at the age of 14. Through the Surge Supreme name, Alex sold hoverboards, computer repair services, photography services, and website building services.
After an unsuccessful run for Vice President of the Business Club as a freshman in High School, Alex went on to start clothing an apparel company Royal Outfitters in order to “show them I was really a business person”. Alex went on to design several shirts and sell them to his classmates, and claims to still wear the clothes to this day.
Before becoming a professional, Alex went back under the name “Smokey” to produce his own music, releasing around 20 songs in 2018 before he would go onto starting Spectrum X Entertainment LLC.
In 2019, Alex found that he had obtained many valuable skills over the years, and reasoned that it was time to put them to professional use.
Hope United Mentorships Inc (503c)
Staring in August 2019, Alex Roa started Hope United as a way to change unite people around the idea of hope. The organization started as a leadership training program for high school students, where volunteers would meet at various charity organizations and mentor children with an art therapy book designed by Roa himself. The organization targeted children who had had significant hardships, from kids with life-threatening cancers to orphans. The slogan for the company was “Our Youth is Our Future”, signaling the importance of raising young leaders around helping children who had hardship. The organization then expanded across the country through its high school club associate programs, with some clubs still active to this day.
Due to the COVID-19 pandemic, events were no longer a viable way of serving the country’s youth with in-person volunteer groups. The company is currently undergoing a restructuring and repurposing process.
Spectrum X Entertainment LLC
Started with childhood friend Maxwell Rodney in late 2019, SpectrumXE was founded to cultivate Houston’s underground talent by providing a larger platform and proper resources. The group started with managing three artists, VNO, Saint, and Sinoda. The group would expand to a team of 7, with associated acts. SpectrumXE would go on to host live events, concerts, and parties.
As the COVID-19 pandemic shut down any possibility of live events occurring for the remainder of 2020, the team disbanded, leaving Alex Roa to become Sinoda’s full time manager.
At the time, Roa was holding auditions for artists to join the SpectrumXE collective from his bedroom, having artists perform freestyles, solo acts, and simple instrumentals.
The future star Sinoda would one day show up to one of the auditions not as a candidate, but as an attendee for a friend. However, as fate may have it, Sinoda would suprise the room by picking up one of the available guitars and performing a rendition of “Stairway to Heaven” by Led Zeppelin. Recognizing his immense talent, Roa invited Sinoda to come back to record some music, but as a rapper, not as a singer. The following week to record the viral track “Kujo Freestyle” which was recorded in Alex’s bedroom on a laptop; the song has gone on to amass over 100 million streams, with millions of views on TikTok due to an avalanche of viral trends. Together, the two man team has gone on to amass millions of streams on more music, hundreds of thousands of fan-made videos, and a monthly following of over 650,000.
The Culture Club
In June 2021, Roa took his experience learning how viral trends can be created seemingly overnight via social media creators. The Culture Club was born with the idea of democratizing the creator economy for both influencers and brands alike, providing innovative services for Paid Media and creator integrations, and expanded opportunities for creators of all sizes and backgrounds.
Known as The Largest Global Creator Community, ever – The Culture club promises to deliver high quality, and high volume content for companies and brands alike looking to digitize their international presence on the internet. Roa’s mission is to advance inclusivity for the future of media and advertising, while providing accessible resources for businesses of all sizes to engage in the creator economy.
As a part of the “Inpsiring Global Culture” mission, Roa launched a subsidairy “Culture Club Records” which aims to “Cultivate Global Music”. Jumping back into the recorded music space, Alex hopes to accelerate the growth of emerging markets with Latin Pop, Afrobeat, Phonk, and Internet Rap being the focus verticals
In a groundbreaking partnership set to transform the food industry, Pangea Inc., led by ARoa, has joined forces with Heartland Inc., a renowned sustainable manufacturer, to launch Rahra.co. This new venture aims to redefine the future of food by making nutrient-dense and sustainable consumer products widely accessible and affordable.
Roa, together with Heartland Inc.’s co-founders Tim Almond and Jesse Henry, are set to make Rahra.co a nexus of food innovation that will pave the way for a series of consumer products and brands – starting with their inaugural “Protein Party” company. As part of this partnership, Pangea’s The Culture Club, Inc. will help establish strategic relationships with influencers and young people around the globe, facilitating the advocacy of sustainability through the joy of consuming thoughtfully-designed products.